Joined Nobel Biocare as Vice President Global Communications in January 2007
Head of Marketing and Communications, and member of executive management, Pfister (retail group, 2006–2007)
Chief Communications Officer, Unaxis Management (now OC Oerlikon, technology, 2002–2006)
Vice President, Communications and Branding, Gate Gourmet International (airline catering, 2000–2002)
Head of International Brand Management and Trademark Licensing, General Motors Europe (automotive, 1996–2000)
Corporate identity, branding and communications positions at GM Europe (1995–1996), Wirz Identity (corporate and brand identity, 1994–1995), and Wirz Werbeberatung (advertising, 1993–1994)